We took the opportunity to interview Fred and catch up with a few Questions:
Briefly tell us about some of the work you have done with Lightrhythm/Observatory ?
We’ve been working together for possibly more than 10 years now! Each time we collaborate it’s a new, very specific project. Something I really appreciate is that I know I can always count on the team. We’ve had the privilege of working together on fashion shows to big sporting events.
What was your favourite Project with Observatory?
The projects have been so different each time. A stand-out project for me was the Haute Couture fashion show. It was unique by definition because it was culturally specific to Paris but also because it was live and had to be executed perfectly the first time. It was a lot of pressure but we did it! The results were pure satisfaction.
How was it working on this project with observatory?
When we were asked by Opel to help present their new e-corsa, we knew we had to represent the industry, this brand and more specifically the car in a different way. So I told myself very early on that would need to take a different approach to this project than we usually would. I knew that Observatory would be the perfect team to work with on this project due their creativity and efficiency. We were able to find innovative ways to display content on stage, faster ways to produce and organise this content. The project went exceptionally well and the clients were happy.